Conjoint Analysis FAQ

The SurveyAnalytics Conjoint Analysis offering includes the following tools:

1. Conjoint Task Creation Wizard

   Wizard based interface to create Conjoint Tasks based on simply entering Features(Attributes) and Levels for each of the features.

2. Conjoint Design Parameters

   Tweak your design but choosing the number of tasks, number of profiles per task as well as "Not-Applicable" option.

3. Utility Calculation

   Automatically calculates utilities.

4. Relative Importance

   Automatically calculates relative importance of attributes (based on utilities)

5. Cross/Segmentation and Filtering

   Filter the data based on criteria and then run Relative Importance calculations.

• Under Edit Survey click on the Add New Question link and select the Conjoint (Discrete Choice) Option from under Add-On Modules.

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• Enter the features and levels.

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  Features/Levels cannot be added or removed once the conjoint question is set up. If you need to make changes please add a new question.
• On the survey the selection options will display as below:

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• Go To:
  • Login »  Surveys »  Analytics »  Conjoint / Max Diff »  Conjoint Analysis

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• Here you can view the online conjoint analysis reports.

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• You can download the data in Excel/CSV or HTML format.

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Due to complex nature of the analysis and the level of expertise required to support such an offering, unfortunately we cannot provide free trials. However, SurveyAnalytics will provide a pro-rated refund of fees paid if SurveyAnalytics tools do not function as advertised and explained.

Yes - This will be part of the hourly support fee. While we cannot guarantee that our Conjoint support staff will be available for you 24x7, we will strive to return/answer emails by the same business day. In some cases it may take up to five business days to give detailed explanation and answers.

No - Our standard Unlimited 24x7 support is for Online Surveys, not Conjoint Analysis. As explained in the previous question, a dedicated and knowledgeable staff of SurveyAnalytics will be assigned to you. You will be able to call/email him/her to answer your conjoint questions. All our Conjoint support staff are located in the United States and are generally available 9AM-5PM PST.